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Stay Sharp: 6 Secret Marketing Tools You've Never Heard Of

As the world of digital marketing continues to evolve, new tools and platforms are regularly emerging and, in the chaos of information, passing us by. In this article, we'll explore a few of the lesser-known programs you may have missed first time round.

  1. Mention: Mention is a social media monitoring tool that allows you to track mentions of your brand or specific keywords across the web. It can be a helpful tool for staying on top of customer feedback and staying engaged with your audience.

  2. SEMrush: SEMrush is a comprehensive digital marketing tool that allows you to track your SEO, paid advertising, and social media efforts. It provides detailed analytics and insights, and also offers a range of features for keyword research, competitor analysis, and content marketing.

  3. Qzzr: Qzzr is a quiz creation tool that allows you to easily create interactive quizzes for your website or social media platforms. Quizzes are a great way to engage your audience and gather valuable data about your customers, and Qzzr makes it easy to create and customize quizzes to fit your specific needs.

  4. OptinMonster: OptinMonster is a lead generation tool that allows you to create customizable opt-in forms for your website. It includes a range of features for targeting specific audience segments, A/B testing, and integrating with email marketing platforms.

  5. Visme: Visual content creation tool Visme allows you to create a wide range of assets, including infographics, presentations, and social media graphics. It has a user-friendly interface and a wide range of templates and design elements to choose from, making it a great option for creating professional-looking visuals without the need for design skills.

  6. Answer the Public: If you want to identify common questions and search queries related to a particular topic, Answer the Public can help. It can be a useful tool for researching keywords, generating ideas for content or identifying gaps in your existing content.

These are just a few examples of lesser-known digital marketing tools that can help you to streamline your marketing efforts and achieve better results. While it can be tempting to stick with the tried and true tools, sometimes it pays to branch out and try something new. By keeping an eye out for emerging tools and platforms, you can stay ahead of the curve and find new and innovative ways to engage with your audience.

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