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Visual
Written
Social
"Alex is a reliable & adaptable professional and a great team player. He was always surprising me by submitting solid copy way in advance of deadlines, allowing us to have plenty of time to work together on any creative adjustments.
I would recommend him to any company or project."
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Instrumental
Content Manager
March 2020 - April 2021
Content Management for the UK’s leading music tech venture, entailing the production of visual, written and social content. Also web copy and formatting/design input for the company’s multiple sites.
A typical week at Instrumental would involve writing press releases, designing and scheduling email marketing campaigns, producing social postings, working directly with artists to conduct interviews, and converting our proprietary data into qualitative content.
The company recently confirmed a strategic partnership with Tencent Music Entertainment Group in China, in which TME bought a minority stake in the company.
Global Creativity Report
Reference
Ascential Events
Global Judging Operations & Delivery Manager
March 2019 - January 2020
Full-time employment for FTSE 250, business-to-business events, data and information company Ascential. This role entailed the delivery of world-class judging services within advertising awards and creativity conferences across the globe in countries such as Dubai, Singapore, Amsterdam, London and France.
Cannes Lions International Festival of Creativity is the largest conference for creative and advertising/marketing professionals in the world. In the four months preceding and during this festival, the Judging Ops and Delivery Manager is required to manage teams of up to 15 temporary employees and vet all submissions entered within the categories of Film, PR, Music and Print. Then, in Cannes, personally supervise senior delegates and jurors from the beginning to end of judging.
This role saw regular involvement in the company's content output. In 2019, I led in the production of the world-famous Global Creativity Report; writing the bulk of copy, sourcing and archiving the world rankings.
"Alex has shown great resourcefulness, strong leadership of his team and fantastic interpersonal skills with colleagues and clients of all levels. He works well under pressure and as a creative himself he understands the importance of self-management and motivation, so can be trusted to get the job done without drama or fuss."
- Jamie Anning, Product Development Specialist
British Airways:
Club Magazine
Copywriter
September 2017 - January 2020
2 years’ freelance experience supplying high-ROI, long-form written advertorials for the British Airways ‘BA Club’ online magazine, promoting islands, hotels and luxury resorts alongside magazine content.
Monthly mailing list of 3.8 million club members
CMA Awards (2016) Gold Award Best Membership and DMA Awards (2016) Winner Magazine Website of the Year
Translated into 9 languages
Samples
"...wonderfully reliable, always files copy on the deadline and manages to bring a creative flair to even the most stale of subjects."
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40+ Active or Exited Ventures
£1 billion Worth of Assets Within Portfolio
4000+ Employees Across 3 Continents
Design
Deck 1
Deck 2
Content Manager
Blenheim Chalcot
November 2018 - April 2019
Blenheim Chalcot are the UK's largest venture capitalist with 40+ active or exited ventures and over £1 billion of assets within their portfolio. Primarily, their ventures are focused on providing finance and tech solutions but have a wide array of established or scale-up companies in media, edtech, design and an Indian Premier League cricket team, the Rajasthan Royals.
My contract here, working within the head office, involved the supervision and production of all media and comms output. Whilst working for Blenheim Chalcot and its ventures, I covered events & operations, produced blog posts, videos, graphic design, marketing campaigns, social media strategy and led internal comms leads across ventures.
"...a reliable, proactive content expert who is willing to get stuck in to any project and impressed me with his ability to ‘hit the ground running’ with little organisational context."
- Rachel Burnham, Director of Operations
#2 Ranked Food and Grocery Retail Website
30 Million Average Monthly Site Visits
Site Bounce Rate of 38.36%
Tesco: Real Food
Copywriter
September 2018 - November 2018
Contract for the UK's largest retailer included the drafting and written completion of 200+ recipe introductions. The editing of HTML for SEO & aesthetic purposes and in-house collaboration with the Real Food content team.
"...Alex was outstanding in this role and essential to the success of our project. I would recommend him highly."
- Martha Burton, Editor
Sales Brochure
Corporate Clients
Copywriter, Marketing Strategist
October 2016 - Present
Employment for B2B media venture Contentive and digital marketing agency Adapt Worldwide involved the drafting, editing and implementation of web, email, report and print copy for corporate events and networking platforms. I have also contracted as an all-round designer, video-editor and strategist to produce b2b content and help conduct brand launches.
Independent production of slogan, logo, title and copy for a world-class HR Events brand.
10,000+ words produced for Google Adword
enhancement.
Lead creative on 4 brand launch/rebranding
ventures.
Content created for Treasury Leaders Summit 2019, HR Directors 2019 UK & US, Compass: People Leaders Guild, HR Directors Awards, Adapt Worldwide and Salesforce.
"...took the lead on developing and creating a new product concept, targeting C-Suites from around the world.
His understanding and value for the need to create a clear brand persona and values, is second to none."
- Delfina De Moura, Head of Marketing, Contentive
Branding: Copywriter should seek to understand company values and OKRs to develop a unique lexicon and external-facing written style.
Strategy: With careful research, the copywriter should aim to craft customised strategies that conscript video, email, social media, experiential or VR methods to suit your objectives.
Analytics: Data should be at the heart of all creative decisions. A copywriter should work with your analysts, drawing from descriptive, diagnostic, predictive and prescriptive analyses to build effective campaigns with a high return on investment.
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Commercial Clients
Copywriter, Marketing Strategist
May 2015 - Present
Blogs: Articles published on 800+ sites, featuring over 9,000 backlinks & sponsored links.
Social: Contracts for 2 marketing agencies entailing the management of multiple social media accounts, building original content and daily postings across all platforms.
Google Edits: In-house contract for digital advertising agency Adapt Worldwide included optimisation and editing of 1000+ Google Ads.
Blog posts and advertorials published on 800+ sites
Over 900,000 page sessions generated across 1 year
Video, image, written and VR content produced
4 years of Freelance experience.
Article Samples
Advertorial
Biographical
Award Submission