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Results Overview
• £3.2m+ IBE revenue increase
• 1:83 Return-on-ad-spend
• 131% YoY growth
• 30+ campaigns executed
• 8,000+ new social media followers
• 30+ marketing emails sent
• 56,000 emails subscribers generated
• Full rebranding campaign
Mansley Serviced Apartments
Full-Stack Marketing
March 2023 - Current
A luxury aparthotel brand based in Mayfair, with properties in Kensington, Edinburgh, Inverness, Cheltenham and more. Full service marketing provided, including strategy, campaign design, implementation and refinement, video production, EDM, social media management, internal comms (e.g. newsletter) and more.
Over two years, I have been able to grow a key channel, IBE (Internet Booking Engine) revenue, by £3.2 million, a 131% YoY increase. This was achieved using direct marketing methods such as PPC campaigns, email-direct-marketing and more.
Video
Design
Socials
Newsletter
Design
Social
"Alex is a reliable & adaptable professional and a great team player. He was always surprising me by submitting solid copy way in advance of deadlines, allowing us to have plenty of time to work together on any creative adjustments.
I would recommend him to any company or project."
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Instrumental
Content Management
March 2020 - April 2021
Content Management for the UK’s leading music tech venture, entailing the production of visual, written and social content. Also web copy and formatting/design input for the company’s multiple sites.
• Oversaw 170% growth from website revenue
• 1,600 Instagram followers accumulated
organically in one year
• Collaborations with over 80 music artists
Instrumental recently confirmed a strategic partnership with Tencent Music Entertainment Group in China, in which TME bought a minority stake in the company.
Global Creativity Report
Reference
Ascential Events
Global Judging Operations & Delivery Management
March 2019 - January 2020
Employment for FTSE 250, business-to-business events, data and information company Ascential, entailing content production & delivery of world-class judging services within advertising awards and creativity conferences across the globe in countries such as Dubai, Singapore, Amsterdam, London and France.
Cannes Lions International Festival of Creativity is the primary conference for the advertising/marketing community. In the four months preceding and during this festival, the Judging Ops and Delivery Manager is required to manage teams of up to 15 temporary employees and vet submissions entered within the categories of Film, PR, Music and Print, as well as supervising senior delegates and jurors throughout judging process.
"Alex has shown great resourcefulness, strong leadership of his team and fantastic interpersonal skills with colleagues and clients of all levels. He works well under pressure and as a creative himself he understands the importance of self-management and motivation, so can be trusted to get the job done without drama or fuss."
British Airways:
Club Magazine
Copywriting
September 2017 - January 2020
Two years’ freelance experience supplying long-form written advertorials for the British Airways ‘BA Club’ online magazine, promoting islands, hotels and luxury resorts alongside magazine content.
• Monthly mailing list of 3.8 million club members
• CMA Awards (2016) Gold Award Best Membership and DMA
Awards (2016) Winner Magazine Website of the Year
• Translated into 9 languages
Samples
"...wonderfully reliable, always files copy on the deadline and manages to bring a creative
flair to even the most stale of subjects."
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• 40+ Active or Exited Ventures
• £1 billion Worth of Assets Within Portfolio
• 4000+ Employees Across 3 Continents
Design
Example deck
Content Management
Blenheim Chalcot
November 2018 - April 2019
Blenheim Chalcot are the UK's largest venture capitalist with 40+ active or exited ventures and over £1 billion of assets within their portfolio. Primarily, their ventures are focused on finance and tech solutions but they have a wide array of established or scale-up companies in media, edtech, design and an Indian Premier League cricket team, the Rajasthan Royals.
Collaborations with the head office at Blenheim Chalcot, involved the supervision and production of all media and comms output, leading comms channels across ventures. On a more granular level, work involved the production of blog posts, videos, graphic design, marketing campaigns and social media strategies.
"...a reliable, proactive content expert who is willing to get stuck in to any project and impressed me with his ability to ‘hit the ground running’ with little organisational context."
Rachel Burnham, Director of Operations
• #2 Ranked Food and Grocery Retail Website
• 30 Million Average Monthly Site Visits
• Increased page engaged session rate by 32%
Tesco: Real Food
Copywriting
September 2018 - November 2018
Work for the UK's largest retailer included the drafting and written completion of 200+ recipe introductions. The editing of HTML for SEO & aesthetic purposes and in-house collaboration with the Real Food content team.
"...Alex was outstanding in this role and essential to the success of our project. I would recommend him highly."
Martha Burton, Editor
B2B Overview
• 4 clients served
• 4,500 leads generated
• 8:1 average ROAS across B2B accounts
• 9 years of experience
Client List
• Contentive
• Adapt Worldwide
• HRD Summit
• Treasury Leaders Summit
• Caliston Ltd.
• Citation Labs
Corporate Clients
Full-Stack Marketing
October 2016 - Present
Work within the Business-to-Business space has primarily been centred on top-of-funnel activations - lead generation, brand exposure and partnerships. For some clients, however, work has also included management of brand marketing and product design, including concepts, graphics and go-to-market strategies.
"...took the lead on developing and creating a new product concept, targeting C-Suites from around the world.
His understanding and value for the need to create a clear
brand persona and values, is second to none."
B2C Overview
• 13 clients served
• Approx. £10 million revenue generated across commercial accounts
• 800+ blog posts & articles published
• 14:1 average ROAS
• Full-stack marketing services
Client List
• British Airways
• Tesco
• Mansley Serviced Apartments
• SW Clinics
• Pepe's Chicken
• Neemtree Dentistry
• Marpunta Resort
• Heathrow Express
and more...
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Commercial Clients
Full-Stack Marketing
May 2015 - Present
Commercial accounts stretch across multiple industries, including (but not limited to) F&B, pharma, hospitality, tourism and more. Full-stack marketing services offered, with a focus on direct revenue generation.
PPC: Over 50 Google and Meta campaigns designed, written, optimised and executed with an average 14:1 return-on-ad-spend
Social Media Management: Organic and paid social growth management - 220,000+ followers accumulated across commercial accounts
SEO: Keyword-optimised articles published on 800+ sites, producing over 2,400+ inbound backlinks & sponsored links.
Website Growth: Improved engaged session volume & lowered bounce rate across all commercial accounts